Survive. Endure. Prevail

Proven bestsellers

About Our CEOs

We're just two friends from different corners of the world, brought together by a shared purpose: to help people be ready when it matters most.

Elian was born and raised in Puerto Rico, a place where hurricanes are a yearly reality. Luis comes from Nicaragua, a country where natural disasters, economic hardship, and unstable infrastructure are part of everyday life. Growing up, we both experienced what it feels like to be unprepared in the face of emergencies — whether it was a power outage that lasted days, clean water running out, or struggling to find basic supplies during a crisis.

Those experiences lit a fire in us.

We started this brand with nothing — no warehouse, no big budget, just a laptop and a vision:

to build something real that helps people around the world feel safe, capable, and self-reliant in uncertain times.

Testimonials

  • "When the power went out during the last storm, I had no idea how bad it would get. I bought a few essentials from this store two months ago — and thank God I did. The solar lantern and water filter were lifesavers."

    — Amanda R., Texas

  • "With everything going on in the world, I decided to stop procrastinating. I stocked up on a few items from here and it gave me real peace of mind. Can’t recommend it enough."

    — Selina V., Florida

  • "We camp a lot and this gear fits right into our backpack. The sleeping bag is compact but warm, and the mini water filter worked perfectly on our last trip!"

    — Luis T., Colorado

  • "I got the survival kit as a gift for my husband, but I ended up ordering another for our car. You never know when you’ll need it — and when you do, you’ll be glad you have it."

    — Michelle F., Oregon

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Our Mission

To provide reliable, affordable survival gear and emergency tools that anyone can use — whether you're camping deep in the wilderness or protecting your family at home during an emergency.

We’re building a brand that’s made for real people — people who want to be ready, not scared. People like us.